Job Description
At Spotify Advertising, our part of that mission is to build the next generation advertising platform for audio which can scale the freemium experience for hundreds of millions of fans and tens of thousands of advertisers. This scale brings unique challenges as well as tremendous opportunities to define the insights product for our business.
Location: United States of America (Home Mix) or Remote Americas
Job type: Permanent
Music and podcasts for everyone, no credit card needed. It’s a promise our platform was built on. And here in the Advertising R&D team, we’re still building on that vision. We work at the intersection of advertising and messaging technologies to connect millions of brands to billions of fans and we are responsible for the success of Spotify’s freemium business model. We’re paving the way for a sustainable global Spotify business that allows even more creators to make a living off their art. Come join us and help build the platform that powers promotion at Spotify.
We work on a massive scale, bringing people from all disciplines and all parts of the business together to deliver an engaging ads experience to more than 200 million free users worldwide. We are currently recruiting for a number of B2B-focused user research roles within the multidisciplinary Spotify Ads Insights team. Want to help shape the future of advertising? Here’s how.
We are looking for an experienced and accomplished User Researcher to join us at the Senior level on our centralized B2B research team. You’ll work on client-facing products built for advertisers & podcast publishers – including our flagship self-serve advertising platform (Ad Studio) and our podcast technology platform (Megaphone).
In this role, you’ll join a broader cross-functional group looking critically at how advertising fits into our ad-supported listening experience from user-centered perspectives. You will study user behavior, pivotal initiatives, content, and new features to bring data and insights into every decision we make. You’ll influence the strategy and direction of Spotify ad products. Above all, your work will affect the way the world experiences music and podcasts.
Researchers in this area will be driving research to:
- Build and own holistic understanding of our core B2B clients
- Understand different advertiser & podcast publisher types and their expectations from Spotify’s platforms
- Drive deep understanding of advertisers’ self-serve ad platform needs
- Drive deep understanding of podcast publishers growth and monetization needs
- Find opportunities to improve and innovate on our products
- Uncover insights to drive advertiser / publisher activation, retention and growth
We’re looking for someone who can craft creative studies to gain a deeper understanding of our clients and contribute to the insights’ agenda on our growing team. We want someone who is passionate about developing strategies based on insights of real people and has the proficiency in their craft to turn these insights into measurable and compelling recommendations for our Product & Design partners. We seek someone who sees this intersection of advertising and content as an exciting problem space – how do ads slot into, augment, deliver or enable phenomenal listening experiences? How do we balance what’s good for business with the need to champion, empower and protect our users?
What you’ll do
- Contribute to an insights’ agenda and conduct research diligently and inventively across the entire product lifecycle. You will proactively identify impactful opportunities for product development based on user needs.
- Autonomously define, plan, and conduct evaluative and generative user research that influences and drives the roadmap for our products
- Deliver compelling insights to enable evidence-based Product and Design decisions
- Build trusted relationships with insights partners to drive impact from your research, and Product partners to build a better Spotify ads experience
- Develop and innovate on our mixed-methods user research practice
- Employ a wide range of storytelling techniques to communicate results and recommendations to Product and Design teams
- Partner with the broader team of researchers and data scientists in the Ads business in driving strategic research around Ads
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- You have 5+ years experience in a similar user research role
- You are comfortable planning, scoping, conducting, analyzing and communicating user research
- Passionate about leading sophisticated, rigorous, strategic research projects
- Confident in leading concept and usability tests on your own from start to finish
- You’ve led research through every step of the product development cycle from defining the problem to setting the strategy to making tactical product improvements
- Capable of tackling multiple research initiatives simultaneously
- You have worked in a research role previously preferably (but not required) with Advertising-related, podcast-related or B2B research experience
- You have a degree in HCI, Psychology, Human Computer Interaction, Social Science, or a related field
- You have experience in both qualitative and quantitative research methods and synthesizing them to deliver measurable insights that drive product strategy
- You can collaborate closely with Data Science, are comfortable with metrics and value quantitative analysis
- Skilled storyteller and communicator, able to speak fluently to business people, designers, engineers and other partners
- You are a dedicated advocate of a user-centered approach to product development
- You are curious, exhibit a growth mindset and are excited by working on a constantly evolving team
Where you’ll be
- We are a distributed workforce enabling our band members to find a work mode that is best for them!
- Where in the world? For this role, it can be within the Americasregion in which we have a work location
- Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.
- Working hours? We operate within the Eastern Standard time zone for collaboration
Our global benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off – fully paid – for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
- Spotify On Tour, join your colleagues on trips to industry festivals and events.

