Marketing Manager (Part of Global Marketing Team) ID-1724

A leading Manufacturing company that has been thriving on a Global scale, are looking to bring in a Marketing Manager to join the team. This is a fantastic opportunity for an experienced individual to join a company that offers a fantastic working environment and structure.

 

This is a Permanent role – based out of the company’s Dungannon site – Hybrid working role – 3 days in Office & 2 at Home.

This is an amazing company.

 

Salary

Fully Negotiable – highly competitive rate of pay for the role which is negotiable based on experience + Great Benefits

 

Responsibilities:

This position is responsible for leading marketing efforts of the brand and product portfolio globally and is part of the Global Marketing Team. Key to this role is delivering on-time new product launches, digital lead generation and increased customer loyalty across the lifecycle of our installed product base.

  • Act as a member of the leadership team to drive success
  • Develops brand’s strategic marketing plan, identifying budget requirements and creative approaches, and accountable to meet targets, deliver on-time and on-budget
  • Coordinates the development of high quality, consistent and customer-focused marketing campaigns, collateral and digital assets.
  • Deliver successful product launches by liaisons with product management, engineering, sales and business unit head.
  • Manage brand equity and positioning
  • Manage planning, creation and distribution of all product photography, video – including case studies, digital content
  • Manage B2B publications and other traditional marketing channels
  • Implement a content marketing strategy across digital channels, including but not limited to: social media, website, digital advertising, geotargeting, and email campaigning.
  • Lead and implement website development strategy (UX + content)
  • Oversee and implement comprehensive SEO/SEM strategies
  • Develop and execute targeted email marketing campaigns to drive customer engagement, promote brand loyalty and generate leads
  • Analyze and deliver regular reporting of digital performance and ROI
  • Identify trends and insights in the digital marketing industry
  • Work with Head of Marketing on trade show objectives, brand/ messaging, lead capture and ROI planning.

 

The Ideal Candidate:

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  • Degree in marketing, mass communication, journalism, public relations or business, focus in digital marketing a plus
  • 5+ years related experience in marketing, sales, product management or related field.
  • B2B experience in heavy equipment is preferred, as is experience working for a global brand.
  • Proficient in using CRM (Hubspot), Website CMS, marketing automation tools, Adobe Creative Cloud (Photoshop/Illustrator) and digital analytical tracking tools
  • Knowledge of AI use in marketing a plus.
  • Strong trade show and project management skills, ability to manage multiple tasks simultaneously, meet deadlines, and handle unexpected challenges that may arise during trade show planning.
  • The ability to multi-task and be nimble to changing priorities
  • Demonstrated experience developing and measuring high impact marketing programs.

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