Hinge Health – Director, Content Marketing (Remote) – USA -id-5153

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Job Title: Director, Content Marketing (Remote)

Company: Hinge Health

Location: Remote (Flexible in USA, Canada, and Latin America)

About Hinge Health:

Hinge Health is revolutionizing healthcare by providing a comprehensive digital solution to musculoskeletal (MSK) care. We combine wearable sensors, computer vision, and expert clinical teams to help people overcome MSK pain, avoid surgery, and reduce opioid use. Our digital clinic serves millions of members and is trusted by leading organizations like Salesforce, Verizon, and the State of New Jersey. As the leader in digital MSK health, we’re poised for further growth and innovation in the healthcare industry.

Job Description:

As the Director of Content Marketing, you’ll be responsible for developing and executing a content strategy that establishes Hinge Health as a thought leader in the musculoskeletal (MSK), digital health, and benefits sectors. You will lead a high-performing team and create compelling content that drives brand awareness, lead generation, and engagement. The role will involve creating a variety of content assets, managing a team, and working cross-functionally to support the company’s commercial and marketing goals.

Key Responsibilities:

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  • Content Strategy: Develop a content strategy that resonates with employer benefits, consultants, and health plan personas.
  • Thought Leadership: Establish Hinge Health as a thought leader in the MSK, digital health, and benefits space through whitepapers, survey reports, blogs, videos, and other content.
  • Lead Generation: Drive brand awareness and top-of-funnel leads through engaging content.
  • Mid-Funnel Conversion: Use content to drive conversion, including case studies and event/webinar decks.
  • Team Leadership: Manage and mentor a high-performing content marketing team.
  • Collaboration: Work closely with cross-functional teams, including sales, product, and marketing, to ensure content strategy aligns with business goals.
  • Content Optimization: Analyze content performance metrics to optimize and refine content creation and distribution strategies.
  • Creative Innovation: Bring fresh, creative ideas to content marketing that stand out in the industry and engage target audiences.

What We’re Looking For:

  • Strategic Thinking: Proven experience in developing content strategies for complex sectors like healthcare, MSK, or digital health.
  • Communication Skills: Exceptional writing and verbal communication skills with the ability to simplify complex topics for various formats.
  • Creativity: An innovative storyteller who can craft compelling content with a unique perspective.
  • Analytical: Comfortable with data-driven decision-making, analyzing metrics and clinical/survey data to craft compelling narratives.
  • Project Management: Strong organizational skills with experience managing projects, teams, and external partners in a fast-paced environment.
  • Leadership: 10+ years of experience leading content marketing teams, ideally in hyper-growth environments. Proven ability to inspire and empower teams.
  • Collaboration: Ability to build alignment across different departments and work closely with key stakeholders.
  • Resilience & Adaptability: Ability to execute with excellence while adapting to change and handling challenges effectively.

Bonus Points:

  • Experience in scaling content marketing at a startup or fast-growing company.
  • Familiarity with the healthcare, employee benefits, or digital health industries.
  • Experience with managing design teams, freelancers, and agencies to create high-quality content.

What You’ll Love About Us:

  • Competitive Compensation with meaningful equity
  • Comprehensive Benefits: Medical, dental, vision, disability, life insurance (100% of premiums covered for employees, 75% for dependents)
  • Flexible PTO and Family & fertility benefits
  • 401K Match
  • Paid Parental Leave (3 months)
  • Professional Development Budget
  • Quarterly Lifestyle Benefit for WFH equipment and fitness
  • Mental Health Stipend
  • Inclusive Work Culture: We celebrate diversity and foster an inclusive environment where every employee is valued.

Salary Range:

  • Colorado & New York State: $142,800 – $178,500
  • New York City: $168,000 – $210,000

How to Apply:
Interested candidates should apply directly through Hinge Health’s website. Please note, no recruiters.

Equal Opportunity Employer:
Hinge Health is an equal opportunity employer. We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state, or local law. We also consider qualified applicants with criminal histories, consistent with legal requirements.

We provide reasonable accommodations for candidates with disabilities. If you require assistance or accommodations during the recruitment process, please reach out to your recruiter.

If you’re ready to lead a talented content marketing team in a fast-growing digital health company, apply today!

Hinge Health – Director, Content Marketing (Remote) – USA -id-5153

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